One Big Switch (OBS) ran a successful home loan promotion in partnership with Loans.com.au, offering a digital prepaid Mastercard valued at AUD $500.00 as an incentive. The promotion targeted both existing OBS members through email and web marketing, as well as prospective members via paid media campaigns on social media and Google. To qualify, participants needed to take out and settle a home loan with Loans.com.au during the promotion period. Vault efficiently managed the reward fulfillment, ensuring that eligible participants received their digital prepaid Mastercard after a 90-day period. The campaign effectively drove engagement and conversions, showcasing a well-executed strategy and the seamless integration of attractive incentives.
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