Lively Bunch uses Vault’s Control Pay to ensure 100% of customer spending stays within their desired network.​

The Details:

Pernod Ricard partnered with Vault to streamline their “Lively Bunch” wine promotion by using Vault’s closed-loop digital gift card solution. ‘

The campaign rewarded up to 300 winners with $25 digital cards, redeemable only at Liquorland, First Choice, and Vintage Cellars. Vault’s Control Pay technology ensured that these cards were locked for use at the participating retailers, guaranteeing the spend stayed within the network. By utilising Vault’s technology, Pernod Ricard delivered a seamless, branded, and fully customised reward experience, ensuring the success of the promotion and high customer satisfaction.

Our Role: 

• Instant Reward Issuance
• Gift Card Programs
• Pays-enabled Prepaid Mastercard
• Consumer Promotions
• API access to the Vault card suite
• Private Label
• Closed Loop