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Temperature-controlled Guinness campaign allows punters to enjoy a free stout at its prime!
overview
It’s Guinness weather, grab a free pint with a free $15 Digital Mastercard!
The Details:
To encourage drinkers into the pub to enjoy a stout at its prime , the team at Guinness launched “Guinness Weather”, allowing punters to redeem a free pint of Guinness Draught as soon as the temperature drops to ideal consumption conditions (between 5 & 7 degrees).
Utilising Vaults technology, pre-registered recipients were sent an SMS to redeem a $15 Guinness branded digital Mastercard, that could only be redeemed at participating Guinness venues.
Solution
Our Role:
- Private label (Closed loop)
- Instant Reward Issuance
- Claim Validation
- Pays-enabled Prepaid Mastercard®
- API access to the Vault card suite
- Issuance Reporting
Products we use
Prepaid Digital Mastercard
Prepaid cards are a convenient solution to reward-driven campaigns for any business, large or small.
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