The Details:
To encourage drinkers into the pub to enjoy a stout at its prime , the team at Guinness launched “Guinness Weather”, allowing punters to redeem a free pint of Guinness Draught as soon as the temperature drops to ideal consumption conditions (between 5 & 7 degrees).
Utilising Vaults technology, pre-registered recipients were sent an SMS to redeem a $15 Guinness branded digital Mastercard, that could only be redeemed at participating Guinness venues.
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