Lion National Local Day

Friday May 13, 2022
5 min read
Vault PS

Lion celebrates the inaugural National Local Day with a free $15 Mastercard

Our Role: 

  • Instant Reward Issuance via API
  • Promotional Insights
  • Issuance Reporting
  • Transaction and Merchant analytics
  • Pays-enabled Prepaid Mastercard®
  • Integrated Campaign
  • Consumer Promotions

The Details:

In an effort to encourage Australians to support their local pub or club on the 1-year anniversary of entering lockdown (March 23rd), Lion wanted to provide customers with an instant digital cash incentive to spend on food and beverage.

Partnering with the agencies behind Lion (PMG Media/ PinkZebra), we aided the client in building a Software Development Kit (SDK) and white label solution via their own app, enabling the delivery of a $15 digital Mastercard  directly into 40,000 consumers digital wallets.

The initiative was well received and supported by both industry and customer.